This is more than business to him, it is a passion to see athletes become all they can be on and off the field.

With an educational background in Sports Marketing Management and a first class dissertation on ‘The role of athlete representatives as a key stakeholder in the life of an athlete’, Doyin also acquired knowledge of Sports Law at Mishcon de Reya LLP.

It was at Wasserman Media Group that Doyin Layade began his career as a sports agent. In his meticulous approach to success, Doyin saw himself at the heart of involvement of club record football transfer and as well as many other high profile contract negotiations. Known as a trailblazer in the industry, he is a registered football intermediary, a registered FIFA match agent and a registered RFU agent.

Doyin Layade also advises and consults National Football Federations on commercial opportunities and national football development.